Garry Klapatyj - SEO & GEO specialist
Lyon, FR
Garry Klapatyj

SEO/GEO, AI & Automation Specialist

✉️ Contact 🔗 LinkedIn

Skills

SEO / GEO SEA & Social Ads AI & Automation Scripting Data & Web Analytics GDPR Compliance OSINT & Monitoring Project Management

Tech Stack & Tools

Semrush
Screaming Frog
Ahrefs
Google Ads
GA4
Looker Studio
WordPress
Shopify
Semrush
Screaming Frog
Ahrefs
Google Ads
GA4
Looker Studio
WordPress
Shopify
Make
n8n
OpenAI
Claude
Gemini
GitHub
Drupal
Make
n8n
OpenAI
Claude
Gemini
GitHub
Drupal

Experience

SEO, SEA & CMS Expert

December 2023 - Present
Public Sector / Defense | Lyon
  • Traffic Acquisition: managing traffic acquisition (SEO/GEO, SEA, social ads) within a highly secure institutional framework.
  • Automation & AI: deploying AI solutions and automated workflows that significantly reduced content production time.
  • Analysis & OSINT: conducting web-oriented OSINT analysis (website analysis, SEO, domain name management).
  • Digital Influence: acting as internal and international digital marketing and web referent for the management of digital influence systems.

SEO Project Manager

May 2020 - November 2023
CyberCité | Villeurbanne
  • Multisectoral SEO project management: strategic SEO planning, coordination between internal teams and providers in a fast-paced environment.
  • SEO support: conducting comprehensive audits (technical, editorial, link building), drafting technical specifications (website creation and redesign), benchmarking.
  • Project management: client relations, roadmap and implementation tracking, web analytics and CRO analysis, reporting.
  • Key accounts: ORPI, Ceva Logistics, Grands Moulins de Paris, Secuserve, UCLy.

SEO Webmarketer

October 2018 - May 2020
L'Eau Vive (organic store network) | Lyon
  • Global management of 4 websites including E-commerce.
  • Commercial animation and digital network training.

SEO/SEA Webmarketer (Work-study)

2016 - 2018
Bee4 (agency) | Lyon
  • SEO Operations: Web copywriting, content optimization, and link building campaigns.
  • SEA Management: Creation and monitoring of Google Ads campaigns (Search & Display).

Education

University Diploma "Influence and Counter-Influence in Cyberspace"

Université Bretagne-Sud, Rennes 2026

Generative Search & SEO (GEO) Training

IX Labs - Frères Peyronnet, Paris 2025

Specialized Master "Digital Strategy Expert"

Digital Campus, Lyon 2018

Bachelor in Information-Communication

Université Lumière Lyon 2, Lyon 2015

Languages

French (Native) Professional English